Why
The most important digital products of the next decade will sit at the intersection of living systems, emerging technology, and genuine human need. Most design practice isn't built for that territory. Mine is.
I work on the things that matter — products and experiences that are useful, accessible, and oriented toward better outcomes for people and the planet. Not as a constraint. As a starting point.
How
Lean, research-led, and delivery-focused. I translate complexity and user insight into strategic design action — moving fast enough to be useful in startup and innovation contexts, rigorously enough to hold up in regulated and enterprise ones.
Trusted to deliver by DEFRA, the Environment Agency, Good Energy, BMW, MINI, Toyota, and others. Pervasive Media Studio resident at Watershed, Bristol. Prix Ars Electronica honorary mention. BIMA Social Impact Award.
Methods: stakeholder engagement · service blueprints · user research · system mapping · rapid prototyping · Lean UX · co-design facilitation · interaction design · UX strategy · accessibility & inclusive design
What
Lead product and UX design across biodesign, renewable energy, fintech, government digital services, and automotive. Selected recent work:
Phycologica — led design, R&D, and a team of 15+ for an immersive bioluminescent installation at Centrespace, Bristol.
DNV Renewable Energy Systems — UX and requirements engineering for wind and solar plant design software, with a focus on acoustics.
BMW & MINI UK — real-time test drive booking redesign across both brands.
DEFRA & HMRC — interaction design for government digital services; GDS standards, accessibility, and cross-departmental prototyping.
LOQBOX — v2 UI component system for a fintech platform helping people build credit. Launched in UK and US markets.
BEng Electronic Engineering & Music Technology, University of York · Foundation in Art & Design, Central St Martins